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Web design abounds multiple criterion which need to be considered well in order to come up with an absolutely stunning website. Amongst the numerous stages of designing and developing a website, wireframing is often ignored by the web designers. Well, jumping into the design stage without creating the appropriate wireframes is something that should be avoided as a whole. Keep on reading this post to know more about the growing significance of wireframes during the website creation process.

What are wireframes?

Wireframes are basically the foundation for building a website of any shape or size. Once you’re done with determining the site’s architecture via a flow chart or a site map, you can get on with drafting the wireframes which would further enable you to determine the information hierarchy of your web design, making it convenient for you to plan out the placement of content, call-to-actions, colors, fonts etc. along with the complete user experience. Acting as a blueprint for your website or app, wireframe allows you(the designer) as well as your client to understand the basic relationship between multiple product pages, content, elements and the overall functionality. Eliminating all the guessing work, these wireframes help you in getting familiar with everything about the website/app that you’re planning to build.

Is there a need to get afraid about the entire concept of Wireframing?

No, not at all!! The best thing about wireframing is that you don’t require any special artistic skills for the same. All you need to do is simply get your visualization power into action and go ahead with chalking out the initial layout ideas for your website/app. The internet is crowded with online tutorials which will guide you about creation of wireframes in the most easiest way. Once you’ve learned the technique of creating wireframes, it would become flexible for you to identify potential problems associated with your web layout, thereby allowing you to eliminate kinks included within the website design.

Now, coming to reasons backing the significance of wireframing in web design

  1. A fabulous way of displaying the website architecture visually

While a sitemap can be a bit abstract, taking it to wireframe can serve as an excellent option for starting the concrete visual process for your website development project. Using wireframes, it becomes possible for you to turn the abstract nature of your flow chart into some tangible and real without meeting any kind of distractions. Unlike a link studded sitemap, wireframes allow you to lay out the sitemap in a visual format wherein you and your client is able to see exactly how the different pages would fall in place. Therefore, you’ll also be able to make the desired adjustments prior to going too far in your website development project.

  1. Usability is made to gain a higher pitch as compared to the aesthetics part

Considered as one of the most vital aspects of the wireframing process, usability is being allowed to take the center stage when showcasing the page layouts via wireframes. In other words, you’ll be able to look objectively at varies factors like the website’s conversion paths, ease of use, navigation placement, feature placements and naming of links. You’ll be able to identify the flaws in your site’s architecture and also know whether a particular feature is working properly or not.

  1. You can use real words in place of lorem ipsum

Wireframes include the usage of real words instead of lorem ipsum. This allows you and your client to grab a better understanding of how the website will look and feel like, once the design and development process is complete. By including real text in areas like call to actions, headings etc; you’ll be able to focus on the web design typography without getting distracted by the multiple design elements. This also means that all the upcoming word and template amendments would become a breeze for you.

  1. Wireframes allow you to identify the ease of updates pertaining to content growth

If you’re a designer who’s been asked to design a content managed website, then the process of creating wireframes will instantly allow you to identify the way your website would be handling the continuous influx of content. For instance, if you’re designing an e-commerce website which currently has 100 products, but in the next ten months, it needs to have 10,000 products; then it is the wireframing process which would help you in determining the way the website would accommodate this growth in product count. The wireframes would let you focus on this point without having to worry about the website’s basic design, architecture and usability.

  1. The overall project execution time is saved

Wireframing saves your overall project execution time in different ways. With your web design being more calculated, it becomes comfortable for your development team to understand the ins and outs of building the website in the desired way. Additionally, content creation gets a lot more cleaner, thereby allowing you to easily avoid any hacks that may crop in at a later stage. Last, but definitely not the least; everyone from the website design and development team is on the same page and hence gather a clear insight on what exactly the website is supposed to do and how is it expected to function.


Wireframing forms a pivotal component of the web design process and should hence never be skipped. Here’s hoping the reasons explained above would be added fuel to your intentions of delving into the wireframing process for your upcoming web design venture.

This concept has been indispensable for converting PSD to HTML files with collaborative methods & techniques. Hence this technique has it’s own importance in web design.

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