Mobile app users dictate the features that must or must not be included in an app. This is becoming quite a trend to follow. The feedback loop can only be complete when the feedback you receive is implemented as an input. So, especially while designing ecommerce apps where customers are the prime focus, you need to take into account the features that your customers prefer and those that they don’t.
So, if you are designing ecommerce apps or app templates, here are a few design guidelines to take care of:
Simple and uncluttered interface
The very first thing that you must bear in mind while designing an ecommerce app is that the screen sizes for mobile apps is significantly smaller than the a desktop or a laptop. This means that the amount of content you can display on the home page is very limited. Clear and uncluttered interfaces make it easy for your customers to browse and actually buy something. If you have a promotional advertisement, place it prominently on the home screen, but do not block the customer’s ability to browse other items – that’s clearly annoying!
Condensed and consistent navigation
On a mobile screen there are generally limitations to the number of items that you can display on the home screen – as a part of the global navigation. The navigation must however be made easy for the users. The menu should be placed consistently and conveniently for the users. It should also include all the most important and the most commonly used categories and sections.
Long checkout process and sign ups must be avoided
Users clearly do not like a long sign up process. Mobile app users are even more reluctant to sign up and fill in pages and pages of details before they actually place and order. They expect the checkout to be a hop skip and run process – completely hassle free!
Add to cart buttons
A prominent ‘Add To Card’ button is always a good option when it comes to mobile apps. It should be conspicuous and easy to tap on. Only then will the customers make their purchases quickly and you will make profits – quickly.
Minimize the number of images
Images could slow down the screen loading times. Mobile customers do not have enough patience to wait for your pages to load. Ensure that you keep high resolution – heavy images to the minimum without compromising too much on the quality.
Again, customers get too impatient with lengthy processes. It is good to display a progress bar and let the customer know that the process is soon to end!
Thumb friendly zones
Taking into consideration that over 70% of the population is right handed, make sure that you place the most prominent features such as add to cart so that they can easily reach it. Finally, it does not matter whether your products are the best in the market – the app is what the customer will first interact with. So, make sure that it has everything to lure the customers to buy!
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