What is Landing Page?
A landing page is a page that someone lands on after clicking on your website link from google or social media. These type of pages are used to maximize your conversion with landing page. Dedicated, promotion-specific, creative and with easy to understand UI/UX landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific product, ebook, event or marketing campaign. This creates the need for two types of landing page – a lead generation page and a click-through page.
How you can Maximize Your Conversion with Landing Page
I remember the last time i made a comment on my friends website and swear to the Gods that i felt as if he is going to attack me with swords.
Well, i won’t deny the fact that there are a lot of efforts involved by a lot people behind a website and a even a single bad remark is taken like a blow.
Well! I can empathize with you!
You need to understand as a critique that why only aesthetics are important for a landing page. If it had been so everyone should have been at the pinnacle of success as they would purchase some amazing images and stick it on their landing page.
There is a lot more cognitive science which involved in making high yielding landing pages than what meets with the eye.
Design is not just a spectacle!
For example, take the landing page displayed below. This landing page is soberly designed and the content placement is so apt which is casting a very positive impression of the business owner who is running this website. Moreover, one thing which I noticed is that unlike several other websites you won’t find any big banners and images on the website, yet the website leaves a mark.
On the contrary, we have this other example, which serves an exemplary of what not to do on a landing page. This page is giving an indication to the users that the business man is confused and desperate to get users to signup to their website.
An incredible design is not achieved by using gaudy images or rotating carousels. Moreover, many users mistake image carousels as advertisements and they often tend to discard them considering unnecessary complications.
Further, do not use images with watermarks as they cloud an image of greater importance as most of it is covered behind the text and the color gets washed out. This gives a worthless and bulky image which distracts the users attention from the focused path.
Some of the most common mistakes we commit while designing the navigational flow of a website:
- There are certain things to which people are highly accustomed to, for instance the navigational elements or menu to be on the left sidebar or on the top of it.
- You need to show creativity with it as it is irksome when it is changed. For instance, it was tough to get accustomed to Windows 8 in the beginning.
- Labels such as “Know us” and “services” are not exactly elaborative enough to persuade the readers to click on them. People tend to click on those links from which they opine that they are going to get what they are in need of. This is completely applicable to the call to actions or conversion buttons.
- Make sure not to create drop down menus unless they are flocked with a big number of options. Their purpose should be clear and this makes it easy for users to get along easily.
- Ensure that the page contains only seven or lesser number of items on the navigation page displayed at a time. This rule is applicable verbatim to any other page as well.
- Keep the beginning and the ends to present important elements of your website.
Usability Testing: The best test mettle of your website
We can make a lot of efforts to correct our error list and even memorize all the design principles, but all these efforts are not going to mend up the problems which were there in your design at the initial level itself.
In order to rectify problems occurring in the very beginning you need to go for usability testing. The process of usability testing is not a very complex one:
- You need to make a task list which you want your customers to do, along with the scenario which they can easily get along with and can also come up with questions on that basis.
- Make a group of nearly 6 to 8 people who have a quite a wide range of experience who also are one of the people whom you target and they are not biased towards you under the influence of any interpersonal liking.
- You need to ask the user to finish their task. You need to limit the time to to half and hour and do guide them during the test. You need to ask open ended questions and let them freely talk and record as many as questions as you wish.
- Now you have to examine the results of the test in order to look for the bottlenecks present in the interface. After fixing the problems you need to re-run the test to check whether everything is settled or not.
There are numerous tools which helps you to make your usability testing an easier one.
- In order to get to know about the issues and objections that your audience have with your website you can go for Qualaroo which is a survey platform on a micro level.
- In order to get to know which parts of your user interfaces are being used, in which the users are sticking for the maximum time and which are not attended well one needs to make use of heatmap and click tracking tools. Some of the tools are Mouseflow and ClickTale.
- There are some incredible tools which you can use in order to test for the usability when you are in the design phase. Some of the tools which use the 4 part process comprises of Camtasia and Silverback.
- My motive is never to leave you under the impression that all these tools are necessary in order to carry on the usability testing of your landing page. Do not worry if you do not have a budget for usability testing. Moreover, making prototypes on paper and carry on usability testing on them before testing on the actual page is a very common practice.
Landing pages are not mere a place which is a spectacle for users, rather they need to provide utmost usefulness and usability to the users. You must aim to provide landing pages which cater your audience the needful. This is where their credibility lies.
Samuel Dawson is a consistent expert professional in giving psd to html service review in an perfect manner. Samuel has done a strict hard work to achieve his goals. He has shared a great thought on how user can signup in your website if you optimize your landing page.