Post the release of Google’s new “mobile friendly” algorithm update, it has become essential for a website to have a design optimized for mobile phones. This update has been made to deliver a better experience to mobile users. The latest Google update, will only impact the rank of websites based upon their search results on mobile phones. Perhaps, most of you will opt for a responsive web design to meet the Google’s mobile-friendly update.

No doubt, responsive design is a good option and will work to some extent, however, it isn’t the perfect way for making your site mobile-optimized under several circumstances – for example, a responsive design often fails when it comes to providing your users with mobile-specific features such as m-commerce (or mobile commerce), and more. This is where a mobile web app comes in handy.

Through this post, we’ll be presenting you with some key considerations you should focus on when creating a mobile web app. However, let us first understand the exact meaning of a mobile web app.

What is a Mobile Web App?

A mobile web app is just like a website – that combines the power of the web and touch-enabled device features to provide benefits similar as that of a mobile website. The best part about such apps is that they’re written using the most commonly used technologies such as: HTML, JavaScript and CSS. Additionally, these applications run on a centrally located cloud server, and can be accessed via any mobile device’s browser like Safari (for iOS), Chrome (for Android), etc.

Building a Mobile Web App: Things to Consider

Let us now have a glimpse of important considerations, you should keep in mind when building a mobile web app:

1. Create a Design Focusing on Strong User Experience

Irrespective of whether you’re creating a website or a mobile web application (or a native app), make sure that your design is aimed at providing your users a unique and most satisfying experience. And so, before getting started with the app development process, identify what all features and functions your target audience can expect from the application. And, based on your research plan how you’ll be writing the code for the app. For example, the Yandex.Browser app creates a strong user experience, by making users access their favorite sites easily and quickly – when the app is opened.

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2. Add Only Relevant Content

Since the screen size of mobile phones is relatively smaller compared to a desktop computer, it is important that your message is delivered to your audience in as fewer words as possible via your mobile web app. You can meet this objective, by presenting only relevant and most important piece of information to your web app interface. Additionally, make use of mobile icons to represent content wherever possible, as it will help in keeping your app clutter-free.

3. Avoid Having an Undersized Hit Area

Keep in mind that most of the users’ have index fingers that are 16 to 20 mm wide. Thus, while designing your mobile web app, keep the width of a finger into account. That’s because, users generally move quickly when using an app, and providing them a tiny area to tap on the screen will make it difficult for the users to access certain functionality. It’s pretty easy to include plenty of buttons into a screen, but make sure they’re large enough to be easily tapped by your users. For example, the BBC iPlayer app make use of bigger hit areas – ideal for fingertips.

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4. Don’t Make Your Users Wait on a Blank Screen

When accessing your app, if users have to wait on a blank screen while your app is loading content, can make them think that the app is faulty. This also results in poor experience.

You can use some animations or any progress indicator to assure users that the application is working, but it’s merely waiting on the phone. In fact, including a progress indicator will work even better, however, make sure to plan about the indicator before getting it designed and integrating it into the interface.

5. Keep Your Images and Files Small is Size

Mobile devices in comparison to desktop devices – have a lot less memory and slower Internet connection. In order to provide your web app users with quicker experiences, you need to make sure that your application contains lesser files and small size images. And so, it is very important to speed things up. To achieve this objective, you will have to optimize the images, reduce the code size and so on.

Final Words

So, once you have understood about the key considerations in building a mobile web app, don’t forget to test the app before its release. Testing an application, will make you know if it’s built in the exact same manner as per your wants and needs, or not – for example, check whether the content of your app is properly viewable regardless of the device it is being accessed on. Also, check out if there is some area where some improvements need to be made.

Hope that the key aspects of creating a mobile web app in this post will help you create one in the most efficient manner possible.

About Author:

Rick Brown is a veteran app developer with Mobiers Ltd., where you can hire iOS app developers. You can get his assistance, to explore more about iOS app development services and its leverages.