Five Trends That Will Influence The Web Design Industry in 2015

New trends keep on emerging in the web design industry, which makes the web world evolve unpredictably. And so, for users whose livelihood rely on the web, it’s imperative that they pay attention to the changing web trends and their influence. Here, in this post, we’ll cover a list of 5 trends that are expected to bring changes to the web design industry.

1. Responsive Design – Make It Your Top Priority

The use of mobile devices to surf the Internet is increasing at a breakneck speed. Chances are that the majority of your targeted users is accessing your website via mobile devices. And so, it has become more important than ever to have a responsive design that can adjust according to the device screen size and resolution – it is being accessed on.

Besides, with the release of Google’s “mobile-friendly” algorithm update, it’s important for site owners to run a mobile-friendly website or they might lose their search rankings. Thankfully, the search engine giant has made several suggestions about how you can attain a mobile-friendly site. And one of the suggestion is to make use of responsive web design to create a consistent design for all the devices.

Responsive Design – Make It Your Top Priority

The above factors clearly suggest that you should prioritize responsive web design this year.

2. Use of Long Scrolling Pages Will Continue

When browsing the web, you might have stumbled upon sites with long scrolling pages. Mobile users find it easier to scroll a page to find the piece of information they’ve been looking for, rather than constantly clicking to access information. However, some designers consider using long scrolling pages to be overwhelming and confusing, and believe that such pages can distract visitors from making the correct use of a site.

It’s true that in certain situations long scrolling pages can cause confusion, but only when those pages are used inappropriately. But, when used sparingly the long scrolling pages can help in enhancing a visitor’s navigation experience. One of the biggest reasons behind the popularity of this trend is the increase in usage of Smartphones and tables to access the Internet over desktop computers. The “Dangers of Fracking” website is a good example of how long-page scrolling effect boosts engagement.

Use of Long Scrolling Pages Will Continue

In a nutshell, as an increasing number of users seem to be using mobile devices more

compared to desktop computers, scrolling a page instead of clicking on small links provided in pages appears to be the best way to navigate from one page to another.

3. Get Ready For Storytelling

The rapidly evolving technology has made it possible for creatives to use sophisticated imagery and animation effects; this has paved the way for a new web trend, called Storytelling. Essentially, the use of visual elements and movement enable webmasters to build websites – that are more than a hub of information (i.e. content) – and help create a narrative that evoke emotions.

If done right, storytelling can encourage your users to convert into potential customers. Zensorium makes use of storytelling to determine how its product named “Tinkie” works, allowing users to check their fitness and stress indices.

Get Ready For Storytelling

Apart from creating unique website content, telling a story help in creating a strong emotional connection between your brand and target customers. This not only helps in delivering an enjoyable overall website experience to users, but also make your online presence more memorable for users.

4. Webgraphics – The New Data Visualization Technique

For the last couple of years, infographics has remained a popular way of packaging large amounts of data. But, the static infographics has been replaced by new interactive infographics known as “webgraphics”. Unlike infographics, webgraphics allows users to interact with them. Webgraphics contains several animations and links (to outer sources) that helps in increasing the engagement rate of a viewer.

The emergence of webgraphics is the result of better network connection, improvements in browser to support animations, availability of several options for designers and so on. Adding webgraphics onto your site will make sure that any user sharing your content gets directed to the site.

One of the best examples of webgraphics is “Daily Dose of Water” – that provides helpful, useful statistics and helps in calculating daily water consumption.

Webgraphics – The New Data Visualization Technique

5. Card-based Design Is Here to Stay

The popularity of card-based design will continue to rise in the coming years. Since web surfers use different devices to access website content, it’s important that your site content can fit on any screen size and resolution; and opting for a card-based design is the easiest way to make your content accessible across different platforms. In fact, it has been observed that card-based design has become the most preferred design pattern for mobile sites.

Many niche brands such as Twitter, and many others have moved to cards.

Card-based Design Is Here to Stay

Final Words

The trends covered in this post are influencing the web design industry. So, in order to keep up with the changing web world, it’s important for you to adopt these trends. However, you’ll need to determine how you would respond to the web trends in the manner you deem perfect.

Author Bio:- Tyler Holt is working with a professional and well-known Magento Application Development Company offering the hire Magento developers and other offshore outsourcing services.

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