Although, a lot has been said, and written on reducing bounce rate of a WordPress website/blog yet many people fail to accomplish such an objective. But that’s more likely because most of them don’t actually know a thing about lowering bounce rate. Bounce rate is defined as a user comes to your site and leave without visiting any other page and within 5 sec. So to engage user to your site here we have listed some proven ways to Decrease Bounce Rate In WordPress blog. I hope these will help you a lot.
According to an infographic by Neil Patel on decreasing bounce rate, “blogs have the highest bounce rate that falls somewhere between 70 – 98%.” Followed by blogs, landing pages have a high bounce rate around 70 – 90% and content websites came third with 40 – 60% and so on.
So, if you’re a blogger and are running a WordPress powered blog, then it’s imperative for you to follow tactics that can help lower the bounce rate of your blog. In this article, we’ll look at some ways that can help in reducing bounce rate in your WordPress blog.
But Before You Start
Bounce rate is the percentage of visitors who visited your site and bounced back from the website, instead of continuing navigating to other web pages. If your bounce rate is low, it means that you’ve picked the right path to make your blog successful.
But, in case the bounce rate on your blog is high, and then the very first thing you should do is: study your blog traffic before implementing ways to reduce the bounce rate on your WordPress blog. Wondering why? Having details about your blog traffic will help you better plan strategies to encourage users to stay on your site for a longer time.
Ways to Reduce Bounce Rate on Your WordPress Blog
1. Improve Your Blog Page Load Time
An online study says that “over 47 percent readers anticipate a site to load within 2 seconds while a website taking more than 3 seconds can make 40 percent of your readers to abandon your blog.” This is suffice to say that a slower blog page will compel visitors to hit the back button even before they move to the inner pages. However, improving the speed of your blog page loading time can help in decreasing the bounce rate on your blog.
2. Use Catchy (and Relevant) Headlines
As a proficient blogger, you may write the best blog posts on your niche, but using headlines that are bland won’t help you drive users’ attention. Also, writing irrelevant headlines to your blog will attract the wrong crowd, resulting in a puzzled look abound as readers wonder the exact purpose of your blog. OK, this instance is less likely to occur, but it’s just to help you understand the point: your blog post headline sets reader expectations.
In fact, your blog headlines give readers an idea of what they should expect from your post “and how it will help add value to them.” So, another vital factor that is crucial to lowering your blog’s bounce rate is to use catchy and relevant headlines.
3. Interlink Your Blogs
Bounce rate accounts for the percentage of users who leave without viewing other pages apart from the main blog page. This means that increase in page views ultimately helps decrease the bounce rate of your posts. One best way to boost page views is to interlink your blogs (this strategy works great for sites having plenty of posts or articles). Now some of you may wonder what does interlinking of posts mean? Interlinking helps link your new articles or posts with older entries. And so, interlinking not just help in increasing your page views and decreases bounce rate, but also increases your chances of ranking higher on search engines.
With the release of WordPress 3.1, interlinking has become a lot easier as it gives you the ability to search for a post you would like to link, at the same time when adding links to a blog. Also, there are a plethora of plugins that can be used for internal linking purposes as well.
4. Write High Quality Content
This is one of the most obvious tricks to lower bounce rate. Just imagine what you will do when you visit a retail store, will you waste your time in a store offering poor quality items? I bet you won’t. The same is the case with your blog. You need to make sure to present your readers with quality content, or else they will instantly exit from your blog site.
When it comes to writing quality content, you need to keep in mind a few considerations, such as:
Make sure to write unique content that help provide valuable experience to users.
Use high-quality images to make your content highly interactive.
Keep your content up-to-date.
Make sure your blog content is easy to read and can encourage readers to click-through posts linked to other posts/articles.
5. Redirect 404 Errors
While browsing through a WordPress site, you’ll possibly have witnessed a 404 Error page that tells visitors that your website is functional, but the page they’ve been searching doesn’t exist. Some of your blog pages might not appear due to several reasons such as broken links, modified permalink structures, etc. Remember, users unable to find the content the readers were expecting will leave your blog site far more than other users who land on a 404 error page.
One important thing you must keep in mind is that even though 404 errors are unavoidable, it would be better if you’ll reduce the use of such pages. You can utilize the Redirection plugin to get users automatically redirected to the right place in case URL changes.
Additional Points to Lower Bounce Rate
Make sure to segregate huge blog post into different parts (i.e. multiple pages). To do so, simply use the WordPress <!–nextpage–> tag inside your blog post.
Show post excerpts on your WordPress blog entrance page or archive pages. This will help readers have a brief idea of what they’ll get when reading your particular blog post.
Add an interactive sidebar displaying blog posts in categories such as a week, month and yearly and so on.
Are you worried about ways to persuade your blog readers to view other posts? In that case, the points above will definitely help you in lowering the bounce rate of your blog site. If a Website designer wants to convert psd to WordPress theme then the role of bounce rate in developing a website is also important because without that the process cannot be finished.